User Interface Lead + Brand evo specialist

I’ve enjoyed many amazing opportunities to create digital products and services for inspirational global and local brands such as FutureLearn, Perkbox, Girl EffectAsthma UK, the Royal Society for the Protection of Birds [RSPB]- the largest wildlife conservation charity in Europe, the Peabody Housing Association, Maersk, Aviva, Coca-Cola and more.

I’ve designed for the edutech, fintech, healthcare, HR / EX, charity, sports- and service design sectors, explored the insurance market, branded luxury goods, and the travel- and music industry.

I’ve led numerous large-scale web builds and digital rebrands, guided a team of designers as Associate Head of Design at Zone Digital, and collaborated with some of the UK's best creative agencies to craft transformational digital products and experiences.

Comfortable working across all digital touchpoints and environments, best placed leading brand revolutions and humancentric app- and web builds.

I value imagination, digital innovation, the arts, social good, sustainability and positive change.



Passionate about creating lean software products that solve real problems, and building great engineering teams to make it happen.

When I used to have a real job, my background was in investment banking and sports betting, writing real-time message-based reactive algorithmic trading systems, primarily .NET stack, and heading up the development teams. This took about 16 years. It was a serious business.

Now I write my own mobile and web apps using React and Firebase, aka the latest web and cloud technologies, and dream about working at SpaceX #loveyouelon. Currently working on a stealth startup.

… ok, it’s called Outdr

In weak companies the dreamers are expected to serve the planners. In the great companies the planners feel inspired to serve the dreamers.
— Simon Sinek