A multi-faceted showcase

Farringdon based service design practice Friday was looking for an online presence that could truly represent their intelligent, unique and digitally mature company.

 
 ↑   live site page visual [detail]

↑   live site page visual [detail]

 
 ↑   utilising dynamic logo angles

↑   utilising dynamic logo angles

 
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The new site needed to accurately reflect ways of working and offbeat company character, whilst lifting some text-heavy data content with engaging visual design.

 
 ↑   Friday brand values

↑   Friday brand values

 

SO WHO ARE FRIDAY?

To accurately portray the company structure and culture, I started with a full on- and offline brand audit.

Amongst the anticipated Post-it deluge, I found solid company foundations based on years of trusted client partnerships, and steady open dialogue between close-knit teams collaborating in autonomous environments.

 
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AND THEN IT GOT... WEIRD

Dotted around the place I discovered improvised doodles, custom memes, and perfectly ... tasteful office artifacts, each with an authentic story of origin.

 
 
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VALUES AND DESIGN PRINCIPLES

Audit results and visual research blended with solid company values, and ultimately helped to produce strong design principles:
Expert, ambitious and original…  with a dash of unexpected quirk
.

Visually, this translated to:
    •    supersized 'clashing' typography styles

    •    dynamic angles in image crops
    •    high-contrast colour blends

 
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 ↑   style tile

↑   style tile

 
 ↑   live site page visual [detail]

↑   live site page visual [detail]

 

PORTRAYING A COMPANY

One main requirement was to make visible the Friday work environment, for potential clients and new hires alike.

I art directed several photo + video shoots to capture authentic team profiles and create a suite of ambient video backdrops to introduce people and office spaces.

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AN EAGLE, A RABBIT AND A FLAMINGO WALK INTO A BAR...

To surface some of the unconventional company character, I blended some custom footer artwork, finding perfect ingredients in the eccentric office decorations, and placing them in colourful 3D rendered fantasy landscapes.

 
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https://gyazo.com/571e97e0e329e34ec90b9b84cf867ce8

 
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RELATED CONTENT

To homogenise look and feel of the new site with the company social accounts I visually refreshed headers + profiles throughout.

The tease + release campaign posts that preceded launch received high visitor engagement on Instagram, with Twitter and LinkedIn not far behind.


VIEW THE SITE HERE

 

 COLLABORATORS:

Friday Lead Designers Vix Young + Greta 'The Hoff' Chambers
FE Engineer Joyce VanHerck
Andrew 'Content' Charlesworth
Photographers + video producers Twopointone