Failing forward

SET UP A CUTTING EDGE DESIGN SYSTEM IN 10 DAYS?
HOLD MY RED BULL
💦

Achievable - given a solid set of digital brand guidelines or established visual language. Lacking that, utilise output from a design direction workshop or, at the very least, have a good idea of where the look and feel of the UI should head, given company strategy and vision.

There was none of the above.

 
 

WHO, AND WHY ARE PERKBOX?

Perkbox are a people experience platform and a positive, progressive product company.

Their own people are critical thinkers and creative problem solvers; a modern, energetic workforce with wide ranging interests, which naturally enrich culture, wellbeing, support and performance.

The leadership team work towards a vision of building a better society and strengthening their clients’ organisations from the inside by empowering their people. To do so, they continually investigate what drives an employee’s experience at work, and motivates and challenges a team.

They currently redefine PX for business customers across a large variety of sectors, and work closely with Trainline, Deliveroo, Purple Bricks, Holland & Barrett, Rentalcars and Wasabi, to name but a few.

clients.jpg
 
graphic_desktop.jpg
 
 

WALKING THE WALK: THE BASICS.

  • New open plan offices, well stocked V/VG friendly fridges, premium coffee ✔️

  • ’Happiness Lab’ chillout area, beer tables, sofas, pool- and ping-pong tables, game station ✔️

  • Regular Yoga sessions, wellbeing and mental health workshops ✔️

  • Monthly high-profile external speakers, info sessions, launchpad events for n00bs ✔️

  • Epic Slack bantz on the P+E channels 🦈

  • Office dogs, frequency capped to only 5 per day 😀

 
↑ Perkbox brand values

↑ Perkbox brand values

 
 
↑ 3 office espresso machines 👀

↑ 3 office espresso machines 👀

 
↑ ambient ‘office vibe’ video still

↑ ambient ‘office vibe’ video still

 
 
↑ pre-presentation huddle

↑ pre-presentation huddle

 
 
↑ smol ISO inspector: Reggie

↑ smol ISO inspector: Reggie

 
↑ deceptively empty Musical Couches

↑ deceptively empty Musical Couches

↑ what is it with the unicorns

↑ what is it with the unicorns

↑ squishy gremlin: Daisy

↑ squishy gremlin: Daisy

↑ game buddies 4 lyfe

↑ game buddies 4 lyfe

 
↑ anagram alert

↑ anagram alert

 
 
↑ first-in-show sploot: Mila

↑ first-in-show sploot: Mila

↑ Mr. Steal Your Girl: Bernard

↑ Mr. Steal Your Girl: Bernard

 
 

A MOTLEY CRUI

I joined Perkbox at an intriguing juncture: the profound shift from a local, single product B2B employee happiness provider, to a global, multi-product, B2B2C Employee Experience platform.

To complicate matters a tad further, a brand refresh had been kicked off by visionary Head of Creative Karla Mulder and her team.

A number of nascent products had recently been established, each bolstered with dedicated squads of product managers, designers and a merge conflict of engineers.

Voracious product growth at ludicrous speed had inevitably resulted in some hefty UI design debt.
It was time to pay. 💸

 
 

To be able to elevate a brand, one needs to learn about its visual roots.
To appreciate an organisation’s heritage, a deep dive brand audit is always a good start. This includes recording, and evaluating, current on- and offline visual presence, across as many channels as possible, in as little time as necessary to get reliable results.
Then, company purpose and mission become the cornerstones amidst which to place impressions of spaces, people and ways of working.

 
Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth
— Sir Arthur Conan Doyle, presumably musing on deep dive brand audits

A combination of all the above then becomes part of the systematic process of capturing the today, and the inception of the creative process of outlining the potential tomorrow for a brand, product, and subsequent UI system.

TL;DR: UI consistency fail requires analysis

 
 
↑ proposed structure + sections, first draft

↑ proposed structure + sections, first draft

 
 
 

SYSTEM FAILURE

Fast forward 10 days: my solid skeleton structure of a design system was in place, but no sufficiently evolved brand elements available to apply to it yet ¯\_(ツ)_/¯ We decided to park it.

I was repositioned to work on enhancing the new Perkbox Medical product, and work closely with the Marketing design team on the impending Brand Evolution.

 
 

think big BOX

The Perkbox Brand Evolution, still ongoing, became a rich, cross-team collaboration over a number of months, and resulted in a slow rollout of singular elements of the new visual language, which were rigorously tested in real world environments.

Below are some of the explorations and consecutive solutions produced.

 
 
 

Onboarding ILLUSTRATION

Enhanced iconography, utilising a curated selection of brand colours for the Perkbox Medical app

Brand colour refresh

The bold and the beautiful - now WCAG accessible

↑ Core brand colours

↑ Core brand colours

 
 
 

brochureware

Seamlessly blending on- and offline brand experience

PerkboxMedical_GroupSchemeGuide.jpg
 

app ads

Clean clay devices on smooth organic background shapes

app_ad.jpg
 

notifications

FOMO no mo! Opt-in permission screens

hello.png
 
notification.png
 

no loose ends: error page

0.2% edge cases? We got u

erorrr.png
 
 

image stacks

Flexible 4:3 + 5:3 image ratio grid stacks to add motion and visual interest

 
image crops1.png

Image from Gyazo

Image from Gyazo

 
image crops2.png
 

login screens

Gentle, organic shapes placed to emphasise content areas

macbook-pro-clay.png
 
 

A NEW WORLD?

STAY TUNED

Perkbox are always redefining what’s possible ✨
Once the current stage of Brand Evolution is complete, the next part in its visualisation will appear here.

 

COLLABORATORS:


Stephen “Maverick” Etheridge, Senior UX Designer
Bill “The Seer” Hewitt, Product Manager
Karla Mulder, Head of Creative
Sandeep Gill, Video Director
Paul Osborn, Product Design Lead
Elsa Bacchiolelli, UX Researcher
Sam Chelton, Product Designer
Daisy Harding, Product Designer
Mark Winter, Junior Product Designer
Evelyn Patsoule, UX Designer
Llewellyn van Eeden, Senior Designer
Jenny Crawford, Graphic designer